To everyone who has lost confidence due to sensitive skin,

The term "skincare for everyone" often excludes those with sensitive skin because it tends to focus on the average. You might have memories of trying a product once and discarding it due to irritation, or you may have lost confidence while looking at your own reddened skin. PLUSREAL's media project, NFYN, is prepared for individuals who have been in such situations or have experienced these feelings. We hope that through a video prepared just for you and a skincare experience tailored to you, you can regain the confidence you've lost.
What Is the meaning of campaign copy ‘Not for your Neighbor?’

In this context, "neighbor" refers to the majority of people who, on the surface, have healthy skin and do not have sensitive skin. Furthermore, it can refer to friends with flawless skin who may offer well-meaning but soulless advice. Or they could be some dermatologists who doesn't empathize with your skin concerns and simply writes a diagnosis with a bored expression. They might be another skincare brand that advertises they can solve your skin concerns in just one week. PLUSREAL is no for these type of neighbors; We are dedicated to a community of people who share the same concerns and experiences related to sensitive skin.
What makes PLUSREAL different? Why PLUSREAL?

The biggest difference with PLUSREAL lies in our principles when it comes to product development. We start with the fundamental idea of catering exclusively to customers with "sensitive skin," which allows us to develop products with a much deeper understanding and precision. Additionally, our standards for product stability are applied at a different level. We continuously research ways to enhance the stability of product components, and we collaborate exclusively with Korea's top manufacturers from packaging to the actual product to eliminate any margin of error in our receipt. Lastly, to prevent quality and ratio changes due to UV exposure, all our products are housed in opaque containers. All these development and manufacturing principles may seem natural when considering our goal of providing "the best products for sensitive skin."